FRAME - Insights blog
The “Insights” section presents the latest thinking from across behaviour change, brand, culture, customer experience, innovation and communications.
CHALLENGES:
◦ Fully filterable blog system tied to four merged CMS collections.
◦ Search results replace the existing interface with one optimised for content discoverability.
◦ Overcoming every Webflow CMS limitation (merging, item limits, nested collections).
◦ Adapting design variants depending on CMS item type (opinion, guide, podcast, report).
◦ Integrating GSAP animations/components that coexist with core usability.
Our Approach
“Our Approach” explains how the agency uses a science-based research framework (“frames”) to surface the uncommon truths that give brands competitive advantage.
CHALLENGES:
◦ Morphing SVG animations triggered by scroll position
◦ Requirement of a black and white design for FRAMES
Brand Tracking
Brand tracking measures how people perceive and engage with a brand over time, combining continuous data, analytics, and insight to guide smarter business decisions.
REQUIREMENTS:
◦ GSAP and Spline animations
◦ Ensuring data visualisations remain accessible and lightweight
◦ Balancing motion design with fast load times
About TRA
Design and development of a simple but elegant About page.
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