The Living Art Space · Impact Statement · Auckland Diwali Festival 2024 & 2025

Impact Statement

The Living Art Space

Auckland Diwali Festival · Aotea Centre · 2024 & 2025

A lamp-lit room of floor cushions, projected artwork and Indian classical music. For two festivals running, it was the busiest quiet place at Diwali: queues formed nightly for a room built for stillness.

At a glance

The festival's sanctuary, by the numbers

1,200+
estimated visits per festival weekend
Including guests who declined a beverage
750+
confirmed visitors per festival
Turmeric lattes served to guests on arrival
120
listeners per hour at peak
20 headphones, continuous queues 4pm to 7.30pm
10 min
average stay, around 2 Living Paintings
Many guests stayed up to an hour
~75
guests per Basant Ensemble performance
Packed out the combined Waitākere rooms
the footprint in 2025
Compared to 2024, thanks to improved signage

The work

What we built

Created by Sounds of a Sphere, the Living Art Space transformed the Aotea Centre's Waitākere rooms into a tranquil courtyard café: lavish floor seating, layered decor, ambient scent and large-scale projected scenery evoking ancient vernacular scenes of India. Four Living Paintings works screened on rotation, paired with Indian classical music delivered through silent-disco headphones and live performance.

Reach

Demand outran capacity

From 4pm to 7.30pm on both the Saturday and the Sunday of each festival, all 20 headphones were continuously in use, with guests routinely queuing for returns. At an average 10-minute listen, that is a throughput of up to 120 listeners per hour, roughly 840 headphone sessions across peak hours alone each weekend.

750 turmeric lattes were served to guests entering the room over each two-day festival, setting a confirmed floor of 750 visitors per event. Many guests declined a beverage, so total visits are estimated at 1,000-1,200 or more over the weekend.

Stays ranged from five minutes to a full hour. For a free, un-ticketed room at a high-stimulation festival, that dwell time is the clearest signal the space did its job.

Live performance

The Basant Ensemble

A five-piece ensemble performed live within the space, packing out the combined Waitākere rooms. Based on the seating inventory installed for the event (56 rented cushions, poufs and stools, plus 10 additional seats sourced from around the Aotea Centre) plus standing room, each performance drew an estimated 75 guests.

We would love to explore the option of hosting more performances inside the Living Art Space. Between the decor and the three projectors stitched into a panorama, there is greater potential here for really making a strong impression on attendees.

Audience response

What guests told us

Across both years, feedback converged on four themes: the room was a sanctuary, a rest-and-recharge zone inside a busy festival; it was transportive, with guests repeatedly saying they felt as if they had stepped into India, an experience they had not found elsewhere in Aotearoa; its aesthetic quality was remarked on constantly, from scenography and decor to projection; and it opened Indian classical music to first-time listeners, from toddlers to people of various cultures. Several guests asked for a permanent version in the city.

We collected feedback from 28 people in total. Here is a selection from people who took the most time to share their thoughts.

"Indian classical music is my passion. It is not my wife's. For years I tried to show her how good it is. But she doesn't like it. Today she tells me for the first time, 'I understand now'. Thank you. Thank you so much."

Puneet Bafna · Engineer

This guest returned the following day with a gift-wrapped box of sweets as a token of appreciation, and insisted on coming back on the Sunday to help with pack-down.

"The Living Art Space brought to life ancient vernacular scenes of India, offering a potent cultural context for music and art that might otherwise feel inaccessible across both distance and time. Through imaginative scenography, layered decor, projected artwork, and live performance, the space evoked the atmosphere of old courtyard ragas, regal gatherings, temple evenings, and intimate mehfils. The live tablas, singing, and ragas did not simply accompany the visuals; they animated them. It felt less like watching a performance and more like entering a cultural dream-space, one where ancient stories, sounds, and textures were made immediate, embodied, and alive."

Chirag Jindal, 30 · Business owner, ARCLAB

"From the time I entered, I was transported to a completely different zone. I felt like I was in India. That was a rare experience to have, as I haven't seen spaces like these before in Aotearoa. I love Indian classical music, and having the opportunity to listen to it within this lounge made the experience exceptional. The atmosphere reminded me of a 'Baithak' or 'Mehfil' style evening, settings that allow the music to be received in a relaxed way. I could spend hours in there! I would definitely be keen to return."

Sanya Minocha, 32 · Healing practitioner

"Honestly, it's the first time we've ever seen our toddler stay still. He was transfixed. Me and my wife enjoyed all four visual pieces. 'Darbar' was our favourite. I don't know anything about Indian music, but I found this really relaxing and enjoyable. I enjoyed it even more so seeing my son with the headphones on, listening and smiling."

Anton Kowalski, 36 · Business owner, Float Culture

"It felt like going to church. A safe space to retreat and recalibrate. I don't know why we don't always have these places available in the city. I work on Albert St and I would love to go here on my work breaks! You should make a permanent one!"

"Orest [her toddler] was very peaceful. He's always on the move, but he's been sitting here with the headphones on for fifteen minutes."

Livija Pujena, 33 · Occupational therapist, mother

Media

In the press

The Living Art Space was featured in an interview with Radio New Zealand.

Listen to the RNZ interview →

Gallery

The space

Guests seated on floor cushions as the Basant Ensemble performs beneath draped fabric and a projected Indian miniature painting Festival-goers seated on cushions and rugs, listening to the live performance A young guest lying back on cushions wearing silent-disco headphones, henna on her hands Guests sharing conversation beside a smoking incense burner Three children lying on rugs together, all wearing silent-disco headphones A toddler trying on silent-disco headphones, surrounded by smiling family Musicians performing sitar, violin and tabla in front of a projected bird-and-blossom painting A guest relaxing on floor cushions with glowing silent-disco headphones

Recap

Shanti Lounge 2024 Recap

Shanti Lounge 2024 recap video thumbnail

Value for investment

Impact per dollar

  • $7,800 total delivery cost per festival, on a fixed quote, covering full room transformation, audio-visual production, hosting, beverages and live performance support.
  • $6.50-$7.80 per visit at an estimated 1,000-1,200 visits per weekend.
  • Free at the point of entry for every festival-goer. A comparable ticketed exhibition experience would typically be priced around $15; with the Basant Ensemble's live performance, decor and projections combined, the full experience would be closer to $40-50.
  • Lean production: a two-host operation with rented, reusable decor, delivered in full and on budget across both years.

Looking ahead

2026: Untapped Reach

Discoverability, not demand, was the ceiling

The space's biggest limitation in 2024 was signage. Wayfinding improved in 2025, yet guests still told us they were surprised to discover the room at all. Even so, it queued nightly. With modest investment in signage and promotion, both ahead of the festival and throughout the weekend, reach could grow well beyond current numbers at very little additional cost.